Sheffield calls students to action with explanation of REDefine campaign
Published: Wednesday, April 11, 2012
Updated: Wednesday, April 11, 2012 11:04
Any confusion about the REDefine campaign was hopefully put to rest after the Dixie State College Student Association announced the definition at last week’s service project.
According to the new definition poster presented during the sod laying at the Jeffrey R. Holland Centennial Commons Building, REDefine is “a call to action,” and it’s also a way “to experience Dixie through involvement.”
Student Body President Mike Sheffield, a junior business major from St. George, said REDefine started as a silent campaign, but the signs that now hang all around campus transcend one singular definition.
“The whole concept was to create a stir and to create a conversation about it,” he said. “There’s so many stories where people say, ‘I love Dixie.’ We say, ‘Why?’”
He said REDefine is the experience students have with each person they meet at DSC. He also said the campaign is an effort to get students involved with the activities they’ve always wanted to get involved with but never have.
“What we’re saying is get involved in something that means a lot to you,” Sheffield said. “Do it with excellence. That’s what REDefine is all about. Do what makes you, you, and do it hardcore.”
Although the official purpose of the campaign was announced during the project, there were still some students who were left a bit confused.
Griffon Jones, a senior integrated studies major from Cheney, Wash., was among the many students who came to help. It was because of students like him that the project was finished long before the anticipated completion time.
“I’m not totally, exactly sure what [REDefine] is,” he said. “I know a little bit, but not a lot. REDefine sounds like something you want to do for yourself.”
Kristin Heywood, a sophomore communication major from Portland, came a little too late to help lay the sod, but she was just in time for five pieces of pizza.
“I heard there’d be free T-shirts and I figured [the shirts would] be REDefine just because that’s what’s been going on lately,” she said. “I think I know what [REDefine] is, but it’s never been explained to me. I think it’s just making everything better.”
Sheffield admitted the campaign wasn’t as successful as anticipated, but he said the whole thing is off to a good start.
“It wasn’t as hardcore as we would have loved it to be, but it accomplished the goal, which was to create a stir and leave an impression,” Sheffield said. “The whole concept was to have this last a long time. It’s not a thing that we designed to be a one-semester thing. It’s supposed have longevity to it. “
But, at least the message got through to one student.
Freshman Tanner Holt, a business major from Spanish Fork, seemed to have his finger directly on the pulse of the REDefine campaign.
“I think REDefine is just basically redefining yourself through Dixie by being involved,” he said.
Sheffield said the campaign will continue on through next year as well.